BLM  018

Corporate Social Responsibility in the Oil & Gas Industry

(The Importance of Reputational Risk)

Why Choose this Training Course? 

This Corporate Social Responsibility in the Oil & Gas Industry training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it.

While some companies and host governments have handled matters deftly and with great strategic insight, this has not always been the case. This Corporate Social Responsibility in the Oil & Gas Industry training course will give you the skills to identify, monitor and manage issues that affect your organisation, map stakeholder interests and maintain positive stakeholder relationships within the framework of corporate policy and strategy.

This course will highlight:

• The development of a strategic approach to Corporate Social Responsibility
• The tools to identify, track and manage issues
• Stakeholder identification and mapping
• Risk and crisis management approaches and tools
• Evaluation and analysis tools

Training Objectives

What are the Goals? 

This exciting and innovative course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.

At the end of this course, you will have learned to:

• Conduct a reputational and communications audit
• Identify issues that impact your business and plan to monitor and manage them
• Develop a risk and crisis management plan
• Write a brand and reputation management strategy
• Develop a Corporate Social Responsibility Action Plan

Target Audience

Who is this Training Course for?

This course is suitable for a wide range of professionals but will greatly benefit:

• Corporate Social Responsibility (CSR) Specialists
• Communications Professionals
• PR and Corporate Affairs professionals
• Marketing professionals
• Corporate strategists and planners
• Project and Programme Managers

Training Methods

How will this Training Course be Presented? 

This Corporate Social Responsibility in the Oil & Gas Industry training course uses a range of proven adult learning techniques to ensure maximum understanding and retention of the information presented. This includes stimulating presentations supporting each of the topics together with interactive trainer lead discussion sessions and practical activities. Case studies – many on video – will be used throughout the programme.

There will also be many practical sessions where participants have the opportunity to practice and experience course related activities. Practical and fun exercises, short video presentations, small group work and feedback will be used to facilitate learning.

Organizational Impact

Building your reputation and maintaining good relations with your publics and stakeholders is important to achieving corporate objectives. This Corporate Social Responsibility in the Oil & Gas Industry training course will:

• Help build future scenarios that enhance the reputation and impact of the organisation
• Improve communication with key Stakeholders
• Increase the coherence and impact of corporate philanthropy
• Positively influence key Stakeholders
• Develop a crisis avoidance and management approach

Personal Impact

By attending this Corporate Social Responsibility in the Oil & Gas Industry training course, participants will develop:

• A detailed understanding of Corporate Social Responsibility
• Practical Skills for issue management
• Effective stakeholder communication Skills
• Improved crisis planning skills
• An increased in techniques

Daily Agenda

Day One: The Dimensions of Reputation

• Setting the stage – the global issues facing the oil and gas industry
• Conducting a reputational audit
• Brand and brand building
• Tools for analysing reputation
• Stakeholder identification and mapping
• The role of Corporate Social Responsibility (CSR) in building reputation

Day Two: Issues Identification, Monitoring and Management

• Identifying the issues that might impact your organisation
• Issue monitoring and tracking
• Scenario planning
• Using SWOT, PEST AND PESTLE
• An issue management framework and issue ‘owners’
• Using issue management tools to identify Corporate Social Responsibility (CSR) opportunities

Day Three: Developing a Risk and Crisis Management Plan

• Crisis incubation
• Risk assessment
• Media crisis management plan
• Business continuity planning
• Scenario development and media crisis role play
• Using Corporate Social Responsibility (CSR) in a crisis

Day Four: Brand and Reputation Management Strategy

• The key drivers of reputation
• Stakeholder views of your organisation
• Sentiment mining
• Corporate Social Responsibility (CSR) Hot issues
• Incorporating Corporate Social Responsibility (CSR) into your brand strategy
• Developing your strategy

Day Five: Corporate Social Responsibility Action Plan

• Consolidating your issue and risk lists
• Matching opportunities to your corporate priorities
• Community programmes
• Thought leadership
• Awards and accolades
• Developing your action plan

Awarded Certificate

On successful completion of this training course, Certificate will be awarded to the delegates

Duration: 5 Days

Course Fee: USD: (N)